Jeans

Winter Levis 503 Relaxed Fit Straight Jeans

While jeans popularity hasn't waned, their role in a wardrobe certainly has,according to Downey.

“People today expect more from jeans,clot levis jeans for sale” she said. “They expect jeans to fill a much 

larger role in their wardrobe. In the beginning, jeans had one function only.” That was, to say, the function of 

appropriate, durable workwear for the
working people of San Francisco.

To many, to own a piece of Levi's denim is to own a piece of history, and rightfully so. The evolution of the brand is seamlessly woven into the history of its city of origin. For one, the history of Levi’s is very much entwined with the Gold Rush that swept the West Coast in the 19th century. What’s more, the formulation of such an iconic brand speaks to the entrepreneurial nature of the San Francisco Bay Area. While today, that sector is dominated by venture capital and technologically-based pursuits, back then, it was the Gold Rush business, World War II ship building, the movement for gay rights and the like.

“The company is one of the few remaining Gold Rush businesses to still survive in San Francisco,” Downey said. “We’ve done that by being committed to the kind of open and free-thinking lifestyle that the city represents. We’ve been a part of the major movements that got their start here: early entrepreneurship in the Gold Rush, World War II ship building, the movement for gay rights. All of these movements personify who we are as a company and a brand.”

Today, the $1.2 billion brand doesn’t just make jeans, clot levis jeans for cheap—it is synonymous with them.

Levi Strauss has swept the globe to reach households in more than 110 countries. With sub-brands that include Signature by Levi Strauss & Co., Dockers, Denizen and Levi’s environmentally conscious brand, Levi’s Capital E, the denim giant has become a ubiquitous classic.

Through the years, the American classic has been embraced by all walks of life, putting its clothes on everyone from office dwellers to entertainers to icons of many generations. In the 1950s, rebellious icons like James Dean and Marlon Brando made fashion statements with Levi’s 501 jeans and Levi’s classic denim trucker jackets. Today, actors like Johnny Depp, Brad Pitt, George Clooney, Drew Barrymore and Demi Moore are among many A-list fans of the brand. President Obama wears Levi’s 501 jeans in his downtime, while the late Steve Jobs was famous for his regular uniform of Levi’s 501 jeans paired a black turtleneck. The Silicon Valley has unabashedly adopted Dockers, setting the pace for the Bay Area’s casual office culture.

But the brand’s significance to San Francisco’s history runs deeper than fashion-related history. A ship dating back to the 19th century is buried underground at the company headquarters. Downey, ever the historian, recounts the story.

“During the Gold Rush, crazed gold-seekers would jump off the ships that came into San Francisco’s harbor,” she said. “Enterprising men from the city hauled the ships onto shore, converting them into warehouses, saloons, even a jail. As the ships rotted, they eventually became part of the landfill upon which San Francisco was built. When the ground was being excavated in 1979 to build Levi’s Plaza,clot levis jeans on sale the remains of one of these ships was discovered.”

Both literally and figuratively ingrained in San Francisco history, this denim giant has evolved as much as the city itself, a true testament to its staying power. This modern-day denim icon has clearly come a long way from its first pair of workers jeans, but it is Levi’s utilitarian roots and clear sense of community that keeps the brand relevant.